NR 035 | Be Flexible and Stay Current with Trends


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New Rules for Your Life and Your Business Podcast
Episode #35 with Stu Zakim

Meet Stu Zakim


Stu Zakim is a Corporate Communications /Marketing professional with senior level experience in the entertainment and media sectors. He has a strong background and proven track record in brand repositioning, integrated marketing programs, product launches, strategic media relations, development and implementation of corporate communications programs and crisis communications

He has worked for some of the best known brands in film, magazines and television. Zakim has provided counsel to a variety of iconic media leaders including Jann Wenner, Bonnie Fuller, Christie Hefner, David Pecker and their publications – Rolling Stone, Playboy, Us Weekly, Shape and Star magazine among others. He has also worked on the PR campaigns of some of the most popular and successful films and television shows in recent history as an executive at Columbia Pictures, Universal Pictures and Showtime Networks.

He launched Bridge Strategic Communications in 2009.

Zakim is a member of the Academy of Motion Pictures Arts & Sciences and the Academy of Television Arts & Sciences. He was recognized by his peers as one of Top 100 people in the cable industry in 2007 and has been active in industry associations such as the National Cable and Television Association (NCTA), the Association of Corporate Communications (ACC) and the Cable & Telecommunications Association for Marketing (CTAM). He also serves on the Board of Directors of the Publicity Club of New York.

Title:  President

Business/Company:  Bridge Strategic Communications LLC

Contact number(s):  732-754-9051

Skype handle:  stuzakim



Facebook Personal Profile:

Twitter: @stuzakim



What is the NEW RULE you’d like to discuss; the Big Idea/ Strategy to help with this new world we live in:

Being flexible and staying current with trends is crucial to survival. 

Why it’s important; benefits both personally and professionally:

If you stay idle and don’t change, the world will change around you and you’ll be left behind.  Works in both worlds. 

How to accomplish the above:

Networking, reading and intuition.

Favorite Quote:                               

Turn right at the light, keep going straight until night, and then boy, you’re on your own.- Bruce Springsteen, “Blinded by the Light.” 

Golden Nuggets:

  • Our world changes by the minute
  • Understand the dynamics of trends
  • Stay on top of the trends – this will help in building PR Campaigns
  • Network:
  1. Become active in organizations in your niche
  2. Participate in Alumni organizations
  3. Leverage your connections
  • Support is extremely important during times of transition
  • Adapt and become knowledgeable
  • Read Trade publications, blogs, newsletters, etc. to keep you fully fluent
  • Ask questions and ask for advice. Then listen and take action
  • His job is to help people do their job better
  • Be creative and be free minded. Look for the solution no one else has è makes you stand out
  • Always tell an honest story
  • There is nothing wrong with failing as long as you are failing for the right reason.  It helps you become a more effective professional.

Action Steps:

Check in and be sure you are being flexible, and stay current.  Research trends regularly.

Today’s show has been sponsored by The Empress Cloth on Amazon –    Check it out. Save time Save money Save the environment

A much healthier way to clean for you, your family, loved ones, and your pets

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Finally, thanks for listening and, remember, Always have a positive mindset so you can live healthier and wealthier, and happier with passion,

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  1. Holli and Stu,
    A very engaging podcast. I loved the story of how you knew each other, the direction life goes, marketing yourself and the quotes.
    I look forward to more shows.

    • Thanks for listening and appreciate your taking the time to write a comment Jenn. Do you have a “New Rule” you would like to share?

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