NR 037 | The Importance of Your Why


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New Rules for Your Life and Your Business Podcast
Episode #37 with MamaRed Knight

Meet MamaRed Knight


Bio:MamaRed Knight collaborates with socially-conscious small businesses to create big-picture strategies and define next steps that build their bank account and reach more people…and make sure they have fun doing it.

She uses her 30 years as a business and content strategist to companies ranging from one person consultancies to multi-billion dollar international companies to improve ROI with systems, automation, processes and technology. A published author of “21 Ways to Use 120 Characters to Boost Profits,” MamaRed looks forward to making businesses easier to run and more profitable. 

Connect withMamaRed Knight:

Title: Founder
Business/Company:Tame TheBeasties
Contact number(s): 203.626.2054
Skype handle: mamared2002




Facebook Fan Page:


NEW RULE; the Big Idea/ Strategy to help with this new world we live in:

“Why your WHY is the foundation for your success, your joy and your most intense contribution to the world at a time when we X**&F&S& need you!”

Why it’s important; benefits both personally and professionally:

“WHY drives everything, regardless of the BS of “it’s called ‘work for a reason’ or ‘you’ll know it when you know it. Knowing your WHY helps you choose whether to be with that person or buy that program or sign up for the latest and greatest techie tool or toy. WHY doesn’t always have to be big and drawn out or killer kewl. AND when you know it on the BIG level you can make choices that bring more joy, more love, more kindness and more understanding and more transformation to a world who is going to go the way of the dinosaur if we don’t do something. And Now. It saves time. It saves bucks (I swear if I had known and understand my WHY much sooner, I would have saved at least $100K in romping around in places that didn’t fit me or my personality), it saves time, it makes a bigger difference in YOUR life and the lives of others and it cheats hairdresser out of hair color, wigs and weaves since we’re not pulling out hair out from frustration! (That said, I still get my hair colored ‘cuz I like it! And it suits me)”
How to accomplish the above:

“Ask. Ask yourself. Go within and ask your Trusted Source or Higher Power. Meditate Find out what pisses you off so much you want to do something about it. FOCUS your questions on it and then honor what it is so you can be your very best self and, by doing that, be the biggest contribution to your world, whether that is the person sitting next to you or millions of people around the world. For what we do in loving kindness to ourselves, we give the entire world.”

Favorite Quote:

WWLKD: What Would Loving Kindness Do? ~MamaRed

Everyone has a story. What one are you telling today? ~MamaRed

You may shoot me with your words; you may cut me with your eyes; you may kill me with your hatefulness, but still, like air, I rise. ~Maya Angelou 

What do you do to stay motivated or the secret for your motivation:

“Looking at the bigger picture, connecting with friends (my digital ones and my in person friendships are the only way I’ve gotten through 5 surgeries and a divorce, all within a 6 year period).

And remembering that each event, action, activity is a way for me to learn, grow and, hopefully, be a bigger contribution to the world.” 

I encourage people to take time for themselves each and every day. One of the ways to relax is to read a good book. A Fiction Book. What is your Favorite Book:

I don’t read much fiction and one of my favorite books is “Dark Side of the Lightchasers” by Debbie Ford.

I did, recently, re-read a fiction series that I love called “Three Sisters Island Trilogy” by Nora Roberts 

Golden Nuggets:

  • You need to begin by asking the right questions first
  • Your Why is where your most intense contribution is
  • Your Why will save you money
  • Your Why doesn’t have to be huge, and sometimes it can be modified
  • Sometimes your Why takes time to manifest itself
  • Listen to your inner voice – what brings you the most joy and makes you happy
  • Your Why is embedded in you
  • Kindness ripples … one smile at a time
  • Be kind to yourself
  • Don’t compare yourself to others

Action Steps:

“Grab a stack of index cards and pen or paper and pen

Set aside at least 30 minutes of quiet time

Block out all distractions

Start writing about your WHY…look for trends of what juiced you up or pissed you off (those are clues to your WHY)

Ask yourself what difference it would make if you knew it (and be sure to include YOURSELF in the differences)

Rinse and repeat until you get kick-a$$ clarity

Define at least one do-able next step to help you live your WHY”

Today’s show has been sponsored by The Empress Cloth on Amazon –    Check it out. Save time Save money Save the environment

A much healthier way to clean for you, your family, loved ones, and your pets.

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Finally, thanks for listening and, remember, Always have a positive mindset so you can live healthier and wealthier, and happier with passion,

Holli signature


  1. It was such a joy to be part of your podcast Holli…thank you for the opportunity to spend time with you and to share one of the big ass lessons I’ve learned over the many years I’ve been hanging around in this world!
    MamaRed´s last blog post ..What’s WHY Got to Do with It?

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