NR 038 | How to Stand Out

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New Rules for Your Life and Your Business Podcast
Episode #38 with Brian Horn

Meet Brian Horn

Bio:

Brian Horn is long time entrepreneur and writer for The Huffington Post on the topic of “authority marketing.”  He is also a 3 time best-selling author that has helped many top celebrity entrepreneurs with their online branding and marketing.

Brian consulted exclusively with these celebrity entrepreneurs for nearly 5 years before exploding onto the scene in 2009. He has since has been profiled and featured on Wall Street Journal, ABC, NBC, CBS, Fox, Forbes, Advertising Age and dozens of other media outlets.

In 2010, Inc Magazine named Mr. Horn an “emerging business leader to watch.”

Then in the summer of 2014, he appeared on The Howard Stern show to talk about how entrepreneurs can create a brand like a celebrity.  You see, Horn understand entrepreneurs because he has been one himself since the 5th Grade when he started a lawn mowing business one summer in his hometown of Alvin, Texas.

He invested the money he earned in a Champion Pedigree Dalmatian puppy. He raised, and showed the dog, then eventually had her bred several times and earned over $20,000 raising and selling puppies.  Horn saved a portion of the money, and invested part in equipment for a DJ company he started in the 9th grade. Brian quickly went from playing school dances and parties to weddings and corporate events.

By the time he was in college, he was earning over $1,000 a week working just Fridays and Saturdays.  Mr. Horn continued as a DJ through college, before selling the business to a larger Houston-based company. His goal is to find the magic in each of his clients, help them position it, get national media attention for it, and leverage that attention into more customers and profits.  Mr. Horn is now an in demand speaker that has traveled the world entertaining and educating audiences. 

Connect with Brian:

Title: Co-Founder
Business/Company: Authority Media Group, LLC

Website:  AuthorityAlchemy.com

Facebook: brian.horn

Twitter: brianhorn

LinkedIn: brianhornseo

NEW RULE; the Big Idea/ Strategy to help with this new world we live in:

Using authority marketing strategies are required to stand out as a top expert in a marketplace.

Why it’s important; benefits both personally and professionally:

As society becomes more and more celebrity focused, it’s critical to take steps to become one…at least in your prospects eyes.

How to accomplish the above:

Develop a monthly “pattern of authority”

Favorite Quote:

Spend less money than you earn, and eat less calories than you burn.

What do you do to stay motivated or the secret for your motivation:

Do something physical 2 times a day.

I encourage people to take time for themselves each and every day. One of the ways to relax is to read a good book. A Fiction Book. What is your Favorite Book:

Geek Mafia

Golden Nuggets:

http://www.huffingtonpost.com/brian-horn/5-things-women-entrepreneurs-can-teach-men_b_5588653.html

1. They are strong-minded yet soft-hearted.

2. They are intuitive.

3. They know how to live a life of balance.

4. They are persistent.

5. They have a higher purpose or cause.

  • People see you as an expert when you are in a place where experts are ~ expert by association
  • Brian writes for Huffington Post, Forbes, Fast Company, Ask Men, Elite Daily, Addicted to Success
  • “Snowball authority” – start small locally and build up to bigger things –> develops pattern of authority
  • Make yourself a celebrity in “your” marketplace
  • The media has “crowned” you as the best
  • Works for blue collar workers as well as professionals
  • Third party endorsement
  • How does your solution help people – write a feel good story about the solution
  • ireport.cnn.com- citizen journalism    Be Educator and Advocate for your Customer

Action Steps:

Become a journalist for CNN
Today’s show has been sponsored by The Empress Cloth on Amazon –  theempresscloth.com    Check it out. Save time Save money Save the environment

A much healthier way to clean for you, your family, loved ones, and your pets

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Finally, thanks for listening and, remember, Always have a positive mindset so you can live healthier and wealthier, and happier with passion,

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Comments

  1. Thanks Holly for episode #38 with Brian Horn.
    He really did a great job of explaining authority marketing. It’s interesting to note that one of the biggest obstacles people have with authority marketing is… giving themselves permission to be an authority.
    Once you do this, the authority “snowball” begins because you are no longer afraid to “stand out”.

  2. paulette fuller says:

    Good podcast to help you get how your message.
    Very informative.

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