NR 015 | Return On Life… Not Return On Investment


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New Rules for Your Life and Your Business Podcast
Episode #15 with Justin Krane

Meet Justin Krane

Justin Krane, a CERTIFIED  FINANCIAL PLANNER™ professional, is the founder of Krane Financial Solutions. Known for his savvy, holistic approach to financial planning, he advises his clients on how to unite their money with their lives and businesses.

Using a unique system developed from his studies of financial psychology, Justin partners with entrepreneurs to identify, clarify and meet goals for increasing their business revenue. He works with entrepreneurs to create a bigger vision for their business with education and financial modeling.

He holds a Bachelor of Arts degree in Finance from University of Colorado, Boulder, graduating in 1994. Prior to founding Krane Financial Solutions, Justin was a Vice President, Investments, and Sales Manager at UBS Financial Services Inc., for 12 years, in Beverly Hills, California.

Justin received his Certified Investment Management AnalystSM (CIMA®) designation from Investment Management Consultants Association and in conjunction with The Wharton School of Business at the University of Pennsylvania. He is also a Member of the Financial Planning Association,, the largest organization of professionals dedicated to championing the financial planning process.

He has two children and lives with his family in Calabasas, California.  Justin is an accomplished athlete and was a former junior ranked tennis player in Los Angeles.  He loves to cook, travel, speak Italian, and spend time with his family.  Justin is also an active member in the Cystic Fibrosis Foundation.

Connect with Justin:

Title:  Certified Financial Planner ™ professional

Business/Company:  Krane Financial Solutions

Contact number(s):   310.989.0934

Skype handle:  justinkrane

Mailing Address: 5023 north parkway calabasas



Facebook Personal Profile: justin krane

 Facebook Fan Page:


NEW RULE; the Big Idea/ Strategy to help with this new world we live in:

“Return on life. Not return on investment.  It’s time to merge your money with your life.”

Why it’s important; benefits both personally and professionally:

“Financial peace of mind


Congruent with your values


A sense of purpose

Easier to make financial decisions”

 How to accomplish the above:

“Answer these 3 questions –

1)    If you had all of the money in the world, what would you do?

2)    If you go to the doctor and she tells you that you will die within 5-10 years – what will do with your life?  What will you do?

3)    If you go to the doctor and he tells you that you have 1 day to live – what would you think about?  Who did you not get to be?  What did you not get to do? “

Ask these three questions and BE INTENTIONAL to get what you want

Favorite Quote:

“More of the same equals more of the same”

Become conscious and aware of what you are thinking and doing ~ be mindful. Be aware of the problem/issue and take ownership of it so you can make necessary changes. Get out of your own way.

Golden Nuggets:

  • Be savvy with your financial planning
  • Adopt prosperity thinking and continue to have a prosperity mindset so you can become the BEST financial version of yourself
  • To get a “Financial Return on Life” you need to balance spending and saving. Don’t skimp. You may need to diversify your revenue (create more income streams) or do more with your present income stream (ie. job management by objectives)
  • Make the decision to surround yourself with “growth,” positive thinking friends who believe in you and won’t drain your energy.
  • Take the Kolbe Index A Test at and play up to your strengths
  • You have the power to choose where you want to take your financial life. We all want to not worry about money and it’s ok to want more of it.  You can donate money to charity, start your own foundation …
  • Make a conscious choice of which one you want to do to have more money:
  1. Make same, spend less
  2. Make more money, spend same
  3. Make more, spend less
  • Take action – 1 step at a time
  • With transition from a divorce:
  1. Get support from family, friends, therapy, coach, etc.
  2. Take care of YOU first.  It’s just like putting the oxygen mask on yourself in an airplane. You cannot take care of others properly, if you aren’t taken care of
  3. Give yourself permission to say that it’s OK wherever you are financially
  4. Surround yourself with people who will unconditionally support you
  5. Recognize that this is a journey and the only way out of it, is to go through it
  6. It is overwhelming so take one step at a time. Slowly “chip away” at what you need to accomplish. As you make progress you’ll start having some momentum and your self-esteem, confidence and sense of self will come back.  Justin experienced a sense of “rebirth.”

Action Steps:

  1. Start adopting a “prosperity mindset”
  2. Check out Justin’s site

Today’s show has been sponsored by The Empress Cloth on Amazon –    Check it out. Save time Save money Save the environment

A much healthier way to clean for you, your family, loved ones, and your pets


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Finally, thanks for listening and, remember, Always have a positive mindset so you can live healthier and wealthier, and happier with passion,

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