NR 019 | Unleash Your Incredible


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New Rules for Your Life and Your Business Podcast
Episode #19 with Darnyelle Jervey

Meet Darnyelle Jervey


Darnyelle A. Jervey, MBA is a sought-after speaker, author and award-winning certified business and executive coach.  She is also a gifted marketing and branding strategist. For more than 15 years, Darnyelle has used her vision and insight to help business leaders at various levels accelerate their brands. Her empowerment brand includes two companies ­ Incredible One  Enterprises, LLC, her parent company where she teaches authentic and compelling marketing and business/brand optimization strategies to entrepreneurs so that they build solid, thriving holistically successful businesses and Amethyst Consulting Group, a division of her parent company where she teaches emerging, expanding and executive business leaders how to align authentic personal brands that advance organizations without selling out, burning out or stressing out.

Ms. Jervey has authored five inspirational and personal development books, has created several powerful business programs, and has been featured in O Magazine, Essence and Black Enterprise, among other media outlets. In 2012, Stiletto Woman Media named her Coach/Mentor of the Year.

For her proven step by step program for more clients, more income and more leverage in your business and a FREE audio CD ³7 Critical Mistakes Even Smart Entrepreneurs Must Avoid So The Attract More Clients, Make More Money and Gain More Leverage² visit

Connect with Darnyelle:

Business/Company:  Incredible One Enterprises, LLC

Contact number(s):  302 525-8098

Skype handle:  Darnyelle.jervey



Facebook Personal Profile:

Facebook Fan Page:




NEW RULE; the Big Idea/ Strategy to help with this new world we live in:

Branding is how you get known

Marketing is how you get found

Sales are how you get paid

Operations are how you build a business


Why it’s important; benefits both personally and professionally:

Branding, marketing, sales and operations are all equally important to building a life and business that is an incredible one.  If you want to experience the financial and spiritual rewards that accompany entrepreneurship and small business ownership you need a strategic approach to all four.


How to accomplish the above:

“Start with the question: What I am and what do I bring to the table? Package yourself/business in a way that creates an environment such that your customer will perceive your brand as a solution for them, so that they are confortable making an emotional investment with you.

Once packaged, you have to let others know about you and your business – you need customers. In order not to “blow up by yourself,” marketing conversations enter into the continuum: This is who I am, this is who I help, this is how I can help you.

After you have begun marketing and people are finding you, then you need to know sales. You need to know how to get them to understand your total package so they will make a financial investment.

Additionally, you need an Operational Mechanism in place – systems – to create wealth for your family, jobs in your community and to sustain the customers that you support.”


Favorite Quote:

Faith by:  Patrick Overton

“When you walk to the edge of all the light you have
and take that first step into the darkness of the unknown,
you must believe that one of two things will happen:

There will be something solid for you to stand upon,
or, you will be taught how to fly.”

© Patrick Overton, The Leaning Tree, 1975, Rebuilding the Front Porch of America, 1997

“To get through an impossible situation, you don’t need the reflexes of a grand prix driver, the muscles of a Hercules or the mind of an Einstein, you simply need to be told what to do.”
Anthony Greenback, The Book of Survival

Golden Nuggets:

  • Listen to how Darnyelle persevered not only through her younger years, but also through her unexpected devastation.
  • Marketing and Branding are two of the most misunderstood topics in the marketplace today.
  • Marketing is simply a conversation to an “audience of one.”
  • Marketing involves two levels – the conversation you have with yourself and the conversation you have with your potential clients/customers.
  • The keys are to make your marketing fun and magnetic, and to be congruent in your marketing and your message.
  • “If you are “The Bomb” and nobody knows it, you are going to blow up by yourself.”
  • Your message must feel good to you and resonate with your potential customers/clients.  It must pull them out of their current situation and bring them to a better place.
  • When you tell your story, include these three components:


    1. Your Robert Frost Moment: What did YOU do at the crossroads?
    2. Your Sam Cook Moment: What was the change YOU experienced and the change they need to make right now?
    3. Your Harriet Tubman Moment: She went back and got people to be free with her. Where are you going to take YOUR clients/customers to? What is the environment (the better place) they will now be entering?


  • Love conquers all… our gifts, our talents are Expressions of LOVE… what is your gift?
  • Entrepreneurship is all about packaging your business and yourself.
  • Bad things are going to happen, learn from them and move forward.  What happens is a Message – for some reason this is happening to me: move on and inspire others.


Action Steps:

Check out Darnyelle’s Event:


Today’s show has been sponsored by The Empress Cloth on Amazon –    Check it out. Save time Save money Save the environment

A much healthier way to clean for you, your family, loved ones, and your pets


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Finally, thanks for listening and, remember, Always have a positive mindset so you can live healthier and wealthier, and happier with passion,

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