NR 023 | Everything Is Negotiable



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New Rules for Your Life and Your Business Podcast
Episode #23 with Eldonna Lewis Fernandez

Meet Eldonna Lewis Fernandez


Eldonna is a retired Air Force veteran with 23 years of honorable military service.  She is a negotiation and contracts expert with over 30 years of leadership, contracts management and negotiation experience.  She has negotiated contracts from $1 to over $100 million both stateside and internationally.  She was deployed to the Middle East after 911 and has years of experience in foreign acquisition.

She is a subject matter expert in the Contracting Career Field and has developed and taught courses on Contract Claims, Negotiation and other aspects of Contracting.  She was selected for an assignment to the White House Military Office in 2002.  She has 7 years of extensive experience working for defense contractors in the Aerospace Industry.  She holds a Top Secret security clearance and  has been a trusted agent of the U.S. Government for 30 years.

Eldonna is the CEO of Dynamic Vision International Inc a training and consulting firm. She specializes in training people how to think like a negotiator by creating win-win results and understanding the pitfalls to avoid.  She is an international award winning speaker and an award winning author.


Connect with   Eldonna:

Business/Company:  Dynamic Vision International Inc

Contact number(s):  310-591-9803

Skype handle:  Eldonna Lewis Fernandez



Facebook Personal Profile: Eldonna Lewis Fernandez

Facebook Fan Page:  Think Like A Negotiator

Twitter: EldonnaF

LinkedIn: Eldonna Lewis Fernandez


What is the NEW RULE you’d like to discuss; the Big Idea/ Strategy to help with this new world we live in:

Everything is Negotiable when you Think Like A Negotiator


Why it’s important; benefits both personally and professionally:

Negotiation is something we use both personally and professionally in every area of our lives.


How to accomplish the above:

“Experience and training your skills, and understanding that negotiation is a mindset.  You must think like a negotiator to be a better negotiator. “


Favorite Quote:

“The secret to life isn’t what happens to you, it’s what you do with what happens to you.”

Sir David Frost – Diplomacy is the art of letting someone else have your way.


What do you do to stay motivated or the secret for your motivation:

“Keeping my thoughts on positive things.”


Golden Nuggets:

  • Negotiation is a discussion to agree on a deal.   Presenting your point to the other person.
  • Negotiation isn’t just about dollars and cents or contracts. Whether it’s a million dollar deal or where to go for dinner, it involves negotiation. It is part of your everyday life.
  • Tip – A Yardsale – great place for experience to hone your negotiating skills. Put yourself in that thinking mode.
  • Fear is simply – “I don’t know about this thing – uncomfortable….” Get comfortable with the discomfort …
  • At that point of  fear you have two choices – do it,  go thru it, do the work and “dare to suck,” or turn around  and run back to what you knew before. If you do the latter, you will never learn and never grow.
  • Tip – You have to think like a negotiator.
  • Eldonna  has another fun brand – Pink Biker Chic “Take control of the handlebars of your life.”  She reinvented herself/ respun her brand to contracts/negotiation …
  • Negotiation is a skill everyone needs.
  • Many women see negotiation as confrontation.  Most women aren’t direct communicators so it feels uncomfortable.  We are nurturers… we typically don’t ask for what we want.
  • Starts with your inner game … what do you see about yourself?
  • Tip – Own your power … confidence creates captivation.
  • Release the resentment towards others and forgive yourself for past mistakes.
  • Don’t be rude … be firm … don’t let people steam roller over you.
  • Tip – Use your leverage and influence to stand in your own power. Eldonna’s example with her Harley … Your presence will do the negotiating for you.
  • Tip – Leave Emotion Out.
  • Think of negotiation as a game … makes it more enjoyable and like play.
  • One of the biggest roadblocks to success is thinking you know everything and don’t need to learn anymore.
  • Tip – The Power is in the Work.


Action Steps:

Start thinking like a negotiator  Tips


Think Like  A Negotiator … 50 ways to create win- win results by understanding the pitfalls to avoid.   Book


Today’s show has been sponsored by The Empress Cloth on Amazon –    Check it out. Save time Save money Save the environment

A much healthier way to clean for you, your family, loved ones, and your pets


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Finally, thanks for listening and, remember, Always have a positive mindset so you can live healthier and wealthier, and happier with passion.


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