NR 027 | Find a Need and Fill It



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New Rules for Your Life and Your Business Podcast
Episode #27 with Evelyn Stetler

Meet Evelyn Stetler

Connect with Evelyn:
Title:  Managing Member
Business/Company:  Stetler Media & Expos
Contact number(s):  352-753-0736
Skype handle:

NEW RULE; the Big Idea/ Strategy to help with this new world we live in:

“Think new, Think different. FIND YOUR PASSION – then take your passion, find a need and fill it.”

Why it’s important; benefits both personally and professionally:

“I want to work every day with something I am passionate about.  That is the key to both your personal and professional happiness.  When you are happy at home you are happy going to work.  IF you are happy at work you go home happy.“

It keeps me “fresh.”   Everyone always asks me “what do you have new?
“What are you working on now?”

How to accomplish the above:

“Find your way out of the box.   Continue to come up with new ideas.   If one does not work, try another.”

Favorite Quote:

Get it done!
“Do you want to sit in the front of the bus or in the back of the bus?”

What do you do to stay motivated or the secret for your motivation:

“Everyone MUST take time for themselves.  That is a must!  No matter if it is a book, tv show, movies, fitness – anything to recharge your batteries.”

Golden Nuggets:

  • She found a need that was not being filled.  Her market travels quite a bit so she started Travel Expos. These expos help people make educated decisions about … destinations … cruise lines … attractions … hotels, etc.
  • Women make 90% of the buying decisions, so she found another need to fill and started producing a Women’s Expo and a Super Expo. These feature anything that’s important to today’s modern mature women.
  • Think outside of the box – find what is needed and then work on filling it .  Then you need to keep evolving it.  Always expand and don’t limit yourself.   Be prepared to shift gears in another direction if it’s better for your customers, your company and financially.
  • Keep your mind open and adjust … you have to be willing to change. Eliminate what doesn’t work, and always try to keep current and add something new and fresh. Ask your customers what they want through surveys, questionnaires, etc.
  • Evelyn has a team to help her grow. “Surround yourself with people that are willing to jump in and get it done.”
  • If you are working and doing your passion, it will show in everything you do and produce and bring to your customers.   You will love what you do.

There are always busy times and slow times … she is diversifying and filling down times with other income streams. 3 biz models:

  1. Media advertising sales where she can work for 4-5 publications at a time. She is then able to do some Cross marketing ie vendors advertise in one of her publications.
  2. Expos
  3. Day trips – she has been doing this for the past year and a half. Now she bought her own bus so she can have more control over this area. This can be another source of monetization for her if she decides to rent the bus when she is not using it.




Action Steps:

Take the step and do it… believe in yourself enough … follow your heart.

Take your passion, research and find a need, and fill it


Today’s show has been sponsored by The Empress Cloth on Amazon –    Check it out. Save time Save money Save the environment

A much healthier way to clean for you, your family, loved ones, and your pets

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Finally, thanks for listening and, remember, Always have a positive mindset so you can live healthier and wealthier, and happier with passion.

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